https://www.pontusg.se/contact daily 0.75 2024-09-10 https://www.pontusg.se/about daily 0.75 2025-01-23 https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/1628943303905-SU2AAD15POLS5H244W7R/71920766_156674002205561_5135598210948172365_n.jpeg About - Make it stand out Me and Agador a.k.a @poochofnyc. https://www.pontusg.se/pastime daily 0.75 2025-01-23 https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/e4453f23-d3e0-4f55-80b4-5782998d0dec/picklesorbet.jpg https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/a33e4883-0fdd-4ef3-ba7b-d79031401315/Gabriel-doc.jpg https://www.pontusg.se/home daily 1.0 2026-02-27 https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/1628408223225-UKYWML3ORNM0A4O6ODG9/90242740_10157422663533661_2096720119563550720_n.jpeg https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/bd024424-c036-44d5-8bf4-d2c5eefde344/KLARNA_SHAQ_CREW_016-ext%2B2.jpg Home - About my work. I'm a conceptual art director working across stills, film, and AI-generated content, from first idea to final asset. I specialize in crafting bold, cohesive visual worlds that elevate brand narratives and push creative boundaries. My work spans concept development, art direction, and production. I collaborate closely with directors, set designers, stylists, photographers, AI creatives, and post teams to bring each idea to life. Whether on set or in virtual environments, I stay deeply involved throughout the process: briefing, building, refining, and delivering with precision. Currently, I'm a Senior Art Director at Klarna, leading the visual direction for global campaigns, product launches, and always-on imagery. https://www.pontusg.se/home/asap-rocky monthly 0.5 2021-08-14 https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/3f560cc3-89cd-4c7e-a238-68da743c608d/Medium_Presentation_72DPI-GetSmooothAgain_AR_Smoooth_Bodega_EmotionalProduct.jpg Home - Klarna x A$AP Rocky https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/1628834689258-B829KYDW9T77RTOXPTC6/Medium_Presentation_72DPI-GetSmooothAgain_AR_Lockdown_LivingRoom_Emotional.jpg Home - Klarna x A$AP Rocky https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/1628834662887-59UKYWDS2NIV93JZQK6F/Medium_Presentation_72DPI-GetSmooothAgain_AR_Smoooth_LivingRoom_Emotional_002.jpg Home - Klarna x A$AP Rocky https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/1628834604342-PE24OPGLQULZVESLJKB9/Medium_Presentation_72DPI-GetSmooothAgain_AR_Smoooth_LivingRoom_Emotional.jpg Home - Klarna x A$AP Rocky https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/1628834638303-AKM150HY2LV663BGBRZD/Medium_Presentation_72DPI-GetSmooothAgain_AR_Smoooth_SecretRoom_Emotional.jpg Home - Klarna x A$AP Rocky https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/1628834720459-CFIX24E3C8VQOI14I2OG/Medium_Presentation_72DPI-GetSmooothAgain_AR_Smoooth_SecretRoom_EmotionalProduct.jpg Home - Klarna x A$AP Rocky https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/1628834196289-H4D57HZU51ABT9JB73M6/_DSC7915_SMALL72dpi.jpg Home - Klarna x A$AP Rocky - Make it stand out A$AP Rocky and me on set in Sofia, Bulgaria 2021. https://www.pontusg.se/home/pp-lookbook monthly 0.5 2021-08-14 https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/841ec10e-46d1-4cd8-b1b0-7b8208c9a583/pre-fall-lookbook-1.jpg Home - Peak Performance urban pre fall lookbook. https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/ae88473e-b5e6-4b2b-8458-4776f9fd2682/pre-fall-lookbook-2.jpg Home - Peak Performance urban pre fall lookbook. https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/e2f15f53-d74f-45cf-821c-b2cde4ef03fd/pre-fall-lookbook-3.jpg Home - Peak Performance urban pre fall lookbook. https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/5e39e4c4-7bae-4401-aba0-c0f3fbc989c2/pre-fall-lookbook-4.jpg Home - Peak Performance urban pre fall lookbook. https://www.pontusg.se/home/pp-golf18 monthly 0.5 2021-08-14 https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/fae95ecd-2e5f-46ee-a2ad-812f68b80b5d/2018-golf-3-v2+copy.jpg Home - Peak Performance F/W18 Golf https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/8418460f-fa1c-4f1c-8cae-01ecb34888b1/2018-golf-3-v2.jpg Home - Peak Performance F/W18 Golf https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/4a396f69-716e-4efa-9ef6-f9e0e9be3eee/2018-golf-2.jpg Home - Peak Performance F/W18 Golf https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/5dc9b5a3-b6cf-4bff-bcc6-6d4da67bb710/2018-golf-9.jpg Home - Peak Performance F/W18 Golf https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/cd81b213-52df-4da3-887c-98b05e21e1a6/2018-golf-1.jpg Home - Peak Performance F/W18 Golf https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/6ab640ad-edef-4703-b0dc-aad8f90d7f9c/2018-golf-5.jpg Home - Peak Performance F/W18 Golf https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/40e3df4f-083e-4544-9456-a515378770b1/2018-golf-6.jpg Home - Peak Performance F/W18 Golf https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/34d5a67d-340a-4141-a3dc-2ef37cc4579f/2018-golf-7.jpg Home - Peak Performance F/W18 Golf https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/d1b73945-b59d-431e-b35a-72d51e2752d7/2018-golf-8.jpg Home - Peak Performance F/W18 Golf https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/ebc292ea-0f38-4a9f-85d7-705254211062/2018-golf-4.jpg Home - Peak Performance F/W18 Golf https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/1628929087259-LGMXAX1UIYGWN3A6UXPD/14596847_194306737641742_155022231754244096_n.jpeg Home - Peak Performance F/W18 Golf On set during production. https://www.pontusg.se/home/klarna-product-imagery monthly 0.5 2022-11-24 https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/a2922f96-670e-4c7b-80d9-2ccd0867644f/ProductImagery_PhoneInPocket_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/510c4dd8-7f52-4e0c-b894-e8506736a210/ProductImagery_BagOnRadiator_SafeZone_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/9c9e5744-9319-462b-9d49-0e77801836f7/ProductImagery_BathAmenities_SafeZone_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/fe0394f6-7537-4369-bf54-181c493c8bf1/ProductImagery_BlindsBeauty_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/96a1760b-8ed3-4fbc-ad97-5867753b2bf1/ProductImagery_DeskStationery_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/aea1818d-50d3-401e-9b2f-9143e62bb148/ProductImagery_JewelryFlower_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/3c35c603-8d0a-4f59-b59b-af04d1ee5b75/ProductImagery_BoxingGlovesOnDoors_SafeZone_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/5599b117-ec55-4bc7-ae35-c390f8461a8d/ProductImagery_BriefcaseInCar_SafeZone_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/acd4ceca-be95-4bbb-9f79-ac02139cd37c/ProductImagery_CrayonedKidswear_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/422b0cda-d740-4302-9712-04d06c67d9c5/ProductImagery_DogPortrait_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/728f149c-436c-4228-a7b8-b53618ebe233/ProductImagery_DoorKnocker_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/def13f77-cdf0-42f6-bd79-2436af9c011b/ProductImagery_BeautyReflection_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/809e77f2-6461-4c85-abab-4e191eb7a73e/ProductImagery_WeightsInCrate_SafeZone_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/ef756a6c-e4ef-40cf-89fd-ef3bf121ba27/ProductImagery_PoshRider_SafeZone_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/c0fd66e1-e902-4759-b5d8-8b05d46006c1/ProductImagery_EarringInEar_SafeZone_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/12d1f222-1199-45f3-8081-01989e816d10/ProductImagery_FlowersInDrawer_SafeZone_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/58fde26a-95ba-4ba5-80c4-726323f2157a/ProductImagery_GamingJoystick_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/9aa90aa5-aebf-42d7-88f8-f3bbe7c7a08f/ProductImagery_GroomingInTheSky_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/92356089-c2d1-4091-b545-cb6e95501d5f/ProductImagery_MirrorSelfie_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/be2d9131-83a0-4bf5-859f-0639d6ee9af6/ProductImagery_HatOnCactus_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/35b9e7d0-f1b9-49d8-b392-8df2b792b79a/ProductImagery_HeelsInGum_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/8ba57ed7-de31-4a05-ba12-a2b16f833cc7/ProductImagery_Homerun_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/74631a79-3c4b-4627-9b15-2d496e94a08a/ProductImagery_KlarnaLuggage_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/3cd226ee-b03b-46ac-8d00-ea007a5a7447/ProductImagery_BagOnChandelier_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/4044e8c7-b4e2-4fb1-bdfe-c28e5b6d6173/ProductImagery_LipVase_SafeZone_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/8ad410f2-ae75-422f-9b01-e5de6056f914/ProductImagery_LuckyEyewear_SafeZone_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/158e877a-368e-494e-b1d8-c7a1db7b651f/ProductImagery_LuxuryWatch_SafeZone_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/eb946f0e-eb23-4454-8df9-827dc2ae3fc1/ProductImagery_MakeupKeyring_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/f1192b98-a398-4b02-9039-b0e18ca4e556/ProductImagery_PackagedSneakers_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/cac70834-b1e7-421a-9c09-b6babdb2b7d7/ProductImagery_PatternedHeadwear_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/5832e8b7-4d6e-45e2-af48-132112c3df15/ProductImagery_PerfumeInHand_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/5adde683-0fda-411f-b5f0-a29cb175a601/ProductImagery_Postcard_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/6da1b267-ccc5-48b0-9193-18c7aa58e8a7/ProductImagery_HairBackdrop_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/61fee2d9-2763-4de6-9c2d-3f1e7f696b77/ProductImagery_ScarfPortrait_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/7da84101-046f-4606-82a2-dc69587cc482/ProductImagery_SlinkyOnStairs_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/f968e86d-69f7-4e12-8247-a4528d1fa971/ProductImagery_SmooothLamp_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/1d2ccbd9-ebd1-4387-a0bb-3ed59d0f56ef/ProductImagery_SoapOnSink_SafeZone_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/9ed9d45a-ad35-4682-bfa0-ebf8b9c65652/ProductImagery_SpeakerInBathroom_SafeZone_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/28497eac-75f9-4254-8d1b-d44a386eff25/ProductImagery_StockingsWithHole_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/fe428ccd-5cc8-415c-90ee-8a21687c9b75/ProductImagery_SuitsInLine_Emotional_4x5.jpg Home - Klarna: Product imagery https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/9e7994d8-4549-46b2-900a-62519eff2d1a/ProductImagery_SuspendedWaterBottle_Emotional_4x5.jpg Home - 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Klarna Card 2022 https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/9ff896a8-24a3-444f-b7b0-2efad5b38901/KlarnaCard_EasyRider_NoSafeZone_4x3.jpg Home - Klarna Card 2022 https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/96718001-2e29-440b-8905-6c8027bd93c2/KlarnaCard_FlowerJewelryShop_NoSafeZone_4x3.jpg Home - Klarna Card 2022 https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/41e6009a-7ab0-41c0-a948-f764148af2d6/KlarnaCard_HairClip_NoSafeZone_4x3.jpg Home - Klarna Card 2022 https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/6d36d2f0-08e6-4889-9b26-c0f47548add5/KlarnaCard_Strike_NoSafeZone_4x3.jpg Home - Klarna Card 2022 https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/4a0724b1-6afd-4db7-afb4-800afccef517/KlarnaCard_Bullseye_NoSafeZone_4x3.jpg Home - Klarna Card 2022 https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/ff13edbf-4dc8-4fbe-8e5d-e04c9db69554/KlarnaCard_LifeEssentials_NoSafeZone_4x3.jpg Home - Klarna Card 2022 https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/aac83bb4-dd4b-4636-89ad-7c8f566805ff/KlarnaCard_SecretWallet_NoSafeZone_4x3.jpg Home - Klarna Card 2022 https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/73309495-de5b-46ba-8fc9-494ccab26076/KlarnaCard_HairClip_4x5_GIF.gif https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/ec5d4c31-1009-4d64-bc53-612e72c8abb3/KlarnaCard_WunderBaum_4x5_GIF.gif https://www.pontusg.se/home/klarna-banking monthly 0.5 2024-10-11 https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/b36de120-5d2b-4bc7-8d03-3c61338fb0ce/KlarnaCard_DoubleToothbrush_SafeZone_BestPractice_16x9.jpg Home - Klarna Banking 2023 https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/955c4a11-82f1-476c-b04e-9799ddf32560/KlarnaCard_EggsOnBike_SafeZone_BestPractice_16x9.jpg Home - Klarna Banking 2023 https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/4ce9fe66-9337-4bef-9263-749f490e486d/KlarnaCard_CheeseShop_SafeZone_BestPractice_16x9.jpg Home - Klarna Banking 2023 https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/06194f76-97b6-4787-9cb9-8f8a95547777/KlarnaCard_GlossyIsBossy_SafeZone_BestPractice_16x9.jpg Home - Klarna Banking 2023 https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/531139fc-2245-4bd9-9f67-ec729e8fe233/KlarnaCard_CoffeeShop_SafeZone_BestPractice_16x9.jpg Home - Klarna Banking 2023 https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/6c07953d-3eba-42cd-9217-25bb6d62baa3/KlarnaCard_DrinkBubbles-1_SafeZone_BestPractice_16x9.jpg Home - Klarna Banking 2023 https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/6b025068-e8c7-4dde-ba57-8b15dd63ce25/KlarnaCard_DrinkBubbles-2_SafeZone_BestPractice_16x9.jpg Home - Klarna Banking 2023 https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/c10f7795-c2b3-416a-96ed-3a15c1744864/KlarnaCard_LipstickTemplate_SafeZone_BestPractice_16x9.jpg Home - Klarna Banking 2023 https://images.squarespace-cdn.com/content/v1/610f83325b34da3b3ed349d9/976346cd-b568-4836-9e60-c02345dc9232/KlarnaCard_SoapBarShop_SafeZone_BestPractice_16x9.jpg Home - 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